Process and benefits We put together an empathy map for our persona stand-in: Brenda, the Dental Office Manager. She was interested in recruiting new talent, but that is never one-dimensional. Walking through the video we observed, we populated the empathy map with the things she says, thinks, does, and feels. To see a larger version, […]
What you are looking at below is an example from one of the UX bootcamp classes that I teach through the Digital Workshop Center. This student exercise had been built around the sections of a Customer Journey Map and how we use a persona to navigate what a user says, does, and feels. We reviewed […]
This was a way to communicate a new way of organizing an application’s functionality from the user’s perspective. This is not strictly speaking a “User Journey Map”… although it does walk through an experience. It is more closely aligned to the definition of an Experience Map or Customer Journey. Note: This has been adapted to […]
Designing is understanding the challenges a user may face in, or around, their workflow. I was tasked with helping us understand how a technology we had might be a game changer for a semi-pro or new-to-the-field creative hobbyists. To illustrate how a user might benefit from this technology, and to show the stakeholders where this […]