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Empathy Map

Process and benefits We put together an empathy map for our persona stand-in: Brenda, the Dental Office Manager. She was interested in recruiting new talent, but that is never one-dimensional. Walking through the video we observed, we populated the empathy map with the things she says, thinks, does, and feels. To see a larger version, […]


Refining Design Processes, Pt. 3

Part Three | Collaborating with Figma Our design team transitioned away from two design tools in favor of a single platform. Figma. We had been using both Adobe Xd to create and share prototypes. And also Zeplin to publish static screens for documentation. Both of these tools are excellent, but like all tools… they are […]