Categories
Design Thinking

Prototyping for understanding

The menu structure of our application was constantly available for discussion as we had a series of partners and product owners who were always looking to “improve” this area of the experience. As a left hand menu (in a left to right experience) … it is an established mental model for most users. We wanted […]

Categories
Design Thinking

Empathy in Design

Designing is understanding the challenges a user may face in, or around, their workflow. I was tasked with helping us understand how a technology we had might be a game changer for a semi-pro or new-to-the-field creative hobbyists. To illustrate how a user might benefit from this technology, and to show the stakeholders where this […]