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Empathy Map

Process and benefits

We put together an empathy map for our persona stand-in:
Brenda, the Dental Office Manager.

She was interested in recruiting new talent, but that is never one-dimensional. Walking through the video we observed, we populated the empathy map with the things she says, thinks, does, and feels.

To see a larger version, you can follow this link.

Empathy maps are very helpful in allowing the participants of a workshop to relate to the persona we are designing for. This allows us to see beyond the typical quantitative input communicated via a survey and get into more qualitative information.